— ART, FASHION & MORE !
August – I guess most of city people keep trying to think about how to sacrifice and/or happily end their summer although temperatures are still soaring.
Do you believe that flying is really fun? In the midst of the heat, the Tokyo-based creative collective Koichi Yanagimoto and Crown Creative Co., Ltd. have teamed up with Braniff International Airways, the innovative/legendary airline, to open a pop-up cafe called BRANIFF CAFÉ at Shibuya City Lounge (in Shibuya LOFT, the shopping complex) where they put the magic back into the holiday traveling scene for a limited time, the entire month of August.
Operated from 1930 until 1982, the American airline company Braniff International Airways created a new perspective and new thoughts on the airline industry to take air travel to the next level; presenting flight attendant’s uniforms designed by fashion designer Emilio Pucci and shoe designer Beth Levine, and the interiors/exteriors of Braniff‘s ticket offices, customer and gate lounges and plains outfitted and painted by architect Alexander Girald, for innovation and as Braniff’s campaign “End of the Plain Plane”.
Even though their business had to shut down on May 12, 1982 due to the bankruptcy, people still are attracted by Braniff’s design ideas and splendid achievements such as becoming the first airline to fly from Chicago to the U.S./Mexico border, operating the world’s first fully automated monorail system Jetrail (1969-1974) and a record “largest single-day increase by any airline in history” adding 16 new cities and 32 new routes on Dec 15, 1978.
I bet your lunch/coffee break at this cafe inspires you about the glamour to flying.
The pop-up Braniff Café runs through at Shibuya City Lounge, on the 2nd floor of Shibuya LOFT, located at 21-1 Udagawa-cho, Shibuya-ku in Tokyo until the end of August.