— ART, FASHION & MORE !
Creativity and love of manufacturing are the two assets of Iroquois, a Japanese men’s clothing brand. Launched in 2003, Iroquois handles and suggests a complex interaction in a sophisticated tone as it marks the beauty of their work. The other day I attended their 2014 Summer/Resort show, before I’ve got to handle this icy snowy weather here in Tokyo.
For this summer, Iroquois represents an imaginary world created from the designer Makoto Yoshida’s experience during his current trip to Germany. Honestly when I first heard about the concept of this collection, I had no idea what point they are trying to make, but when I looked at the items, in fact, the Iroquois world got me stoned.
Their collections were virile, sensitive, deliberate and accidental. You get to know they truly love to take classical concept such as military uniforms and tuxedos in spite of the contemporary flairs for clean and somewhat relaxed cut. (as for a pair of cropped pants, I felt like the pleats in front looking a bit loose were actually stiff and learned how neatly they were measured to show a better balance from waistline to knee.)
I think it is quite difficult to combine a feeling of “sensitive” “relaxed” and “funky” in the production of men’s casual wear, but Yoshida’s focus on sizing, keen sense of color and passion for materials prove that all came together in euphoric harmony. Also, their signature use of handwork, such as hand dyeing that can often be seen in both tops and bottoms, and the selected patterns looking like water-color painting are engaging and important elements to bring out the allure of Iroquois.
I adore and will remember this meaningful structure in production whenever I get a chance to talk about Iroquois. There’s always a feeling that people who wear Iroquois‘s pieces would feel amused and enriched — by both material and spiritual terms.
Iroquois: 1F 3-8-3 Ebisu-minami, Shibuya, Tokyo 150-0022, Japan
More info: http://www.iroquois.jp/