MAIKO COLORS

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Putting Londoner’s love into my ankle

I just made a toast to America’s birthday on the 4th of July, and confirmed a real summer finally showed up here in New York.

I always think how wonderful summer weather affects many people deeply to become expansive and go out. But at the same time, I consistently have my certain and steady feelings that I want to decorate myself regardless of location and season, in addition to how I play/use my own coloring function. I am quite far from people’s interest in summer environment such as, how to let the body speak, and being concerned about bodylines before/during the summer to wear less and beat the heat.
Also, I have known how nice and fun it is to focus on accessories in summer to show details. So this opportunity associated with D Lo. London, the hosiery company, shouldn’t be missed and I happily feel my sock fever keeps rising as temperatures are soaring.

They started launching their products early this year as an online hosiery brand based in London, England. (Note: they do ship worldwide!)

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*All images above are from D Lo. London‘s Spring/Summer 2013 collection

And according to D Lo. London , “D Lo., are the product of a husband and wife’s passion for socks. After searching high and low for socks that stopped the clocks and popped the dots, the young couple realised such a combination of quality and vivacity was yet to be. Bringing an abundance of colour, charisma and quality with their vision, the couple created a new brand and breed. Their exclusive collection of electrifying hand drawn designs is stitched for colour that lives beyond print and time. Made with the finest quality mercerised cotton and inspired by the 1900s, D Lo. shines a new light on our ankles.

about
*Image above is from official website of D Lo. London

I was feeling that D Lo. has a fantastic combination of pure love for socks and something innovative after taking a look at this introduction and the images of their products, but wondered what approach they used to clarify differences to the other hosiery companies. Thus I decided to contact Laila and Shrief Kamel, the founders/designers of D Lo. London; they kindly educated D Lo.’s concept and perspective like the contents I listed below.

Size : One size fits all, they figured D.Lo ’s trademark size after much research, and that indicates their socks are all about individuality, not gender, ages, and person who we are.

Production : Everything is original and handdrawn design. Both designed and manufactured in England where they live mean “to be close to the manufacturing stages whenever they want”. They value and maintain the process because they always find that the other sock companies design their products in their home country, but produce them somewhere else, not in the same country.

Exclusivity & Originality : Every collection is limited in numbers to show give socks owners much confidence and D Lo.’s uniqueness.

More about D Lo.’s company policy : To leave a lasting impression and good quality, they offer their originality ranging from the designs to the packaging that guarantees to be different from the rest.

Literally, I was moved by how they have been dedicated themselves to making hosiery. And soon after that I finally received a pair of socks called “Muriel”.

socks body

box closing

box opened

I completely fell in love with every detail, in addition to the color formation and the concept of D Lo. which I’d already known. The box for item is really considered how products look, which is detail-oriented, neat, elegant, minimal and beautiful. As for fabric, I am more than comfortable with it and I feel like my feet and socks are united after wearing my Muriel… I really think “to know something is to love something” now.

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*FREE’S SHOP frilled ivory turtle-neck top, Tsumori Chisato beige tank, Jeanasis pale blue pants and vintage taupe pointy-toed wedge

I confirm D Lo.’s never-ending obssesion for hosiery and what they’ve brought to the premium sock market foster creativity of the individual establishing a trust for consumers. Thanks to the Muriel, my ankles just went on vacation to London gracefully echoing my affection for socks. I can’t wait to see D Lo.‘s next release.

-MAIKO
D Lo. London : http://www.dlolondon.com/

One comment on “Putting Londoner’s love into my ankle

  1. Pingback: Putting Londoner’s love into my ankle | D.Lo London

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